Our Privacy Commitments at a Glance
Your Data is Secured
All data transmitted between your device and h444 is protected by SSL encryption. Account access requires OTP verification. We apply technical and organisational measures to prevent unauthorised access to personal and financial information.
Collected for Specific Purposes
We collect personal data only for defined, legitimate purposes — account registration, KYC verification, transaction processing, account security, and platform improvement. We do not collect data "just in case" and do not use your information for purposes unrelated to operating your account.
Not Sold to Third Parties
Your personal data is not sold, rented, or traded to third parties for marketing or advertising purposes. Information is shared with service providers only where necessary to operate the platform — payment processors, identity verification services, and security infrastructure — under strict confidentiality obligations.
KYC Handled With Care
Identity documents submitted for KYC verification are used solely to confirm your age, identity, and eligibility to use h444. Documents are stored securely and accessed only by personnel with a legitimate operational need. Retention periods apply as described in this policy.
Your Rights Over Your Data
You have the right to request access to the personal data h444 holds about you, to request correction of inaccurate information, and to request deletion where data is no longer required. These rights are described fully in Section 8 of this policy.
Philippines-Based Players
h444 is designed for players in the Philippines. Data processing practices are shaped by the platform's focus on the Philippine market. Transactions and account communications are handled in PHP and in Philippine English. Your data is not processed or profiled for other regional markets.
1. Who We Are
This Privacy Policy applies to h444, the online gaming and sports betting platform operated at h444.uk ("h444," "we," "us," or "our"). h444 is a platform designed for players in the Philippines, offering sports betting, live casino, eBingo, slots, and fish games — all transacted in Philippine Peso.
When you register an account, use any feature of the platform, or contact h444 support, you are sharing personal information with us. This policy explains what happens with that information and how you can exercise your privacy rights.
By registering an account on h444, you confirm that you have read and understood this Privacy Policy. If you do not agree with how we handle personal data, please do not create an account. For questions about this policy, see Section 12.
2. Data We Collect
h444 collects personal information in the following categories:
2.1 Registration Data
When you create an account, we collect:
- Full legal name
- Date of birth (to verify the 21+ age requirement)
- Philippine mobile number
- Email address
- Account username and password (stored in encrypted form)
2.2 KYC and Verification Data
To comply with identity verification requirements and to protect the platform from fraud, we collect:
- Copies of government-issued ID (e.g., PhilSys card, passport, driver's licence)
- Proof of address where required
- Selfie or live photo for identity matching, where applicable
2.3 Financial Data
When you make deposits or request withdrawals, we collect transaction records including:
- Deposit and withdrawal amounts in PHP
- Payment method used (GCash, Maya, or bank transfer — account numbers are not stored in full)
- Transaction timestamps and reference numbers
2.4 Account Activity Data
We collect records of your platform activity, including:
- Bets placed, game sessions, and results
- Login history, device type, and IP address
- Account settings changes and responsible gaming tool usage
- Customer support communications
2.5 Technical and Usage Data
We automatically collect technical data when you access h444, including browser type, operating system, screen resolution, session duration, and pages visited. This data is used in aggregate to improve platform performance and does not on its own identify you as an individual.
3. How We Use Your Data
h444 uses personal data for the following purposes:
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration data, contact details |
| Identity verification (KYC) | ID documents, date of birth, selfie |
| Processing deposits and withdrawals | Financial data, payment method details |
| Account security (OTP, fraud detection) | Mobile number, login history, IP address |
| Responsible gaming monitoring | Account activity, session data, limit settings |
| Customer support | Contact details, account history, communications |
| Platform analytics and improvement | Technical and usage data (aggregated) |
| Legal and compliance obligations | KYC data, financial records, account activity |
We do not use your personal data for automated decision-making that produces legal or similarly significant effects without human review. We do not use your data to build advertising profiles or share it with third-party marketers.
4. Legal Basis for Processing
h444 processes personal data under the following legal bases:
- Contract performance — Processing necessary to fulfil our obligations under the Terms and Conditions, including account management, transaction processing, and bet settlement.
- Legal obligation — Processing required to comply with applicable laws, including identity verification, anti-money laundering requirements, and record-keeping obligations.
- Legitimate interests — Processing for fraud detection, platform security, abuse prevention, and aggregate analytics, where these interests do not override your fundamental privacy rights.
- Consent — Where we rely on your consent for optional processing activities (such as marketing communications), you may withdraw that consent at any time by contacting support or updating your account preferences.
5. Sharing Your Data
h444 does not sell personal data. We share data with third parties only where necessary to operate the platform, and only under strict confidentiality and data handling obligations. Categories of recipients include:
- Payment processors — To facilitate PHP deposits and withdrawals via GCash, Maya, and local bank transfer. These providers receive only the transaction data needed to process the specific payment.
- Identity verification providers — Third-party KYC services that assist with document authentication and age verification. Data shared is limited to what is required for verification.
- IT infrastructure and security providers — Cloud hosting, SSL certificate providers, and fraud detection services that support platform operations. These providers act as data processors under contractual obligations.
- Regulatory and legal authorities — Where required by applicable Philippine law, court order, or lawful request by a competent authority, we may disclose account or transaction data as required.
All third-party service providers are required to handle personal data only for the specified purpose and to maintain appropriate security standards. We do not authorise third parties to use your data for their own marketing or commercial purposes.
6. How Long We Keep Your Data
h444 retains personal data for as long as necessary to fulfil the purposes described in this policy, and in accordance with applicable legal retention requirements. General retention principles:
- Account data — Retained for the duration of your account and for a defined period after account closure, as required for legal and compliance purposes.
- KYC documents — Retained in accordance with applicable anti-money laundering and record-keeping obligations. These periods are set by applicable law and are not shortened at our discretion.
- Transaction records — Financial transaction records are retained for the period required under applicable Philippine financial regulations.
- Support communications — Retained for a reasonable period to support dispute resolution and service improvement.
- Technical and usage logs — Retained for a shorter operational period and then deleted or anonymised.
When data is no longer required for its original purpose and no legal retention obligation applies, it is securely deleted or anonymised so it can no longer be associated with you as an individual.
7. Cookies and Similar Technologies
h444 uses cookies and similar browser technologies to operate the platform, maintain your logged-in session, and understand how the platform is being used. The main categories of cookies used are:
- Essential cookies — Required for core platform functions including login sessions, account authentication, and security checks. These cannot be disabled without affecting platform functionality.
- Analytics cookies — Used to collect aggregate, anonymised data about how pages are accessed and which features are used most. This helps us improve platform performance and user experience.
- Security cookies — Used to detect and prevent fraudulent or automated access attempts, including bot detection and session integrity checks.
You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent you from logging in or using certain platform features. h444 does not use third-party advertising cookies or cross-site tracking technologies.
8. Your Privacy Rights
As a player using h444, you have the following rights in relation to your personal data. To exercise any of these rights, contact h444 support at the address in Section 12.
Right to Access
You can request a copy of the personal data h444 holds about you. We will respond within a reasonable timeframe and provide information in a clear format.
Right to Correction
If any personal data we hold about you is inaccurate or out of date, you can request that it be corrected. Some corrections may require verification.
Right to Deletion
You can request deletion of your personal data where it is no longer required for the purposes it was collected for. This right is subject to legal retention obligations that may require us to keep certain records.
Right to Object
You can object to processing carried out on the basis of legitimate interests. We will review your objection and cease the relevant processing unless we can demonstrate compelling grounds to continue.
Right to Data Portability
Where processing is based on your consent or contract performance and is carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
Right to Withdraw Consent
Where processing is based on your consent, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place before the withdrawal.
We aim to respond to all data rights requests within 30 days. Complex requests may take longer, in which case we will notify you of the expected timeline. We may need to verify your identity before processing a request.
9. How We Protect Your Data
h444 applies a layered approach to data security. Technical and organisational measures include:
- SSL encryption on all data transmitted between your device and our servers.
- OTP (one-time password) verification for account login and withdrawal requests, adding a second layer of identity confirmation beyond your password.
- Access controls — Personal data is accessible only to staff and systems with a legitimate operational need. Access is logged and reviewed.
- Encrypted storage for passwords and sensitive account credentials. Passwords are hashed and cannot be read in plain text by anyone, including h444 staff.
- Regular security reviews of platform infrastructure, third-party integrations, and access controls.
No security system is completely infallible. If you believe your account has been compromised or you notice unusual activity, contact h444 support immediately. You are also responsible for keeping your own login credentials secure — do not share your password or OTP codes with anyone.
10. Under-21 Policy
h444 is strictly for players aged 21 and above. We do not knowingly collect personal data from individuals under 21 years of age. Age is verified during KYC as part of the standard account process.
If h444 discovers that an account has been opened by a person under the age of 21, that account will be closed immediately, any associated data will be handled in accordance with applicable legal requirements, and access to funds will be suspended pending review. If you are a parent or guardian and believe a person under 21 has created an account, contact support at the address in Section 12.
11. Changes to This Privacy Policy
h444 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in applicable law, or improvements to our data practices. When we make material changes, we will notify you through the platform — either via a notice on the website, through your account dashboard, or by email to your registered address.
The date at the top of this page indicates when the policy was last updated. We recommend checking this page periodically. Continued use of h444 after a policy update constitutes your acceptance of the revised terms.
12. Contact and Privacy Requests
For questions about this Privacy Policy, to exercise any of your data rights, or to raise a privacy concern, contact h444 through the following channel:
Email: [email protected]
For data access requests, correction requests, deletion requests, and privacy-related questions. Responses are provided in Philippine English. Include your registered account email and a description of your request.
For general platform information, visit the About Us page. For information on responsible gaming tools and self-exclusion, visit the Responsible Gaming page. For platform rules and account conditions, see the Terms & Conditions.